A strong customer ethic must guide your business from the inception," writes author and business owner Paul Hawken in his book growing a Business. "No matter whether you manufacture, grow, produce, distribute, or sell, you are 'in service. Quality customer service begins with your employees. An owner of a successful chain of hair salons advises that the first step is to set standards, and then make sure everyone in the company understands them. Finally, he says, reward employees for achieving your service goals. Be sure to seek out and solve any annoyances they might have that could lead to poor morale. An employee with a complaint cannot be completely effective in dealing with customers. "If you take care of your employees, they will take care of your customers."
Customer service is an organization's ability to supply their customers' wants and needs. Improving customer service involves making a commitment to learning what customers’ needs and wants are, and developing action plans that implement customer friendly processes. Providing excellent customer service is one way a small business can distinguish itself from the competition

Simply acquiring new customers is not enough to maintain a healthy bottom-line. In today's marketplace, the true value comes from the care, retention and growth of those acquired customers. You have invested a great deal to prospect and acquire these customers. Why not enhance the customer experience and at the same time increase your return on investment?

Fostering and growing these relationships leads to expanding your customer base and enhancing your market position 

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